PEUGEOT is presenting a preview of the new PEUGEOT 508L and its new brand signature in China at the Canton Motor Show
The new Dongfeng PEUGEOT 508L embodies the brand’s new flagship on a priority Chinese market for PEUGEOT. Our new signature unveiled at the Guangzhou show is part of our offensive in China and reflects our ambition to place technology and experience at the heart of our upmarket strategy for Chinese customers.
Jean-Philippe IMPARATO, PEUGEOT BRAND CEO
New Dongfeng PEUGEOT 508L
The PEUGEOT 508 program was created to offer a global response on the D segment with a global ambition. Offered in sedan and station wagon, the PEUGEOT 508 program will soon have three powertrains: petrol, diesel and PLUG-IN HYBRID petrol in autumn 2019.
Produced in China at the Wuhan factory, the new Dongfeng PEUGEOT 508L sedan has been added to the PEUGEOT 508 global program, with a specific version adapted to the Chinese market.
Its specific design is the result of close collaboration between the Lion Design Teams and the China-based Design Teams.
The choice of the 508L name means “Luxury”, “Long” and “Latest Technology *”, in line with the Chinese customers’ specific expectations of space, status and technology.
A must-have marker for the D-segment sedan in China, the spaciousness has been scaled up with the increase of the wheelbase by 55 mm, bringing it to a total of 2,848 mm and a total length now reaching 4,856 mm. (+ 100 mm).
Accessibility has been optimised with the adoption of new doors with framing, to promote headroom. The conventional boot completes the elegance and posture of this Chinese statutory model.
The new Dongfeng PEUGEOT 508L is based on the connected car solution developed by Huawei and is the first vehicle in the range to benefit from the IoT OceanConnect platform.
The PEUGEOT i-Cockpit®, taken from the 508 world program, provides an instinctive and stimulating driving experience. A true signature of PEUGEOT’s interior design, it combines a compact steering wheel, a large 10-inch capacitive HD touch screen and a 12.3-inch high-resolution customisable digital head-up headset.
Marketed in the first quarter of 2019, the new Dongfeng PEUGEOT 508L will enhance the PEUGEOT range in China alongside the PEUGEOT 301, 308 and 408 sedans and the PEUGEOT 2008, 3008, 4008 and 5008 SUVs.
A new brand signature
Dongfeng PEUGEOT will be revealing a new brand signature during the show:
感·为心动. Feel your heart beat*
Based on the values of design, quality and technology, this new signature is designed to support Dongfeng PEUGEOT’s ambition to offer its customers a complete sensory experience for the brand and products.
It also aims to establish a strong emotional bond with consumers and fully supports the dynamic of Dongfeng PEUGEOT, which places technology and experience at the heart of its upmarket strategy.
* Feel your heart beat stronger
The PEUGEOT stand
Alongside the new Dongfeng PEUGEOT 508L, the public will also be able to find the new Dongfeng PEUGEOT 408, the 308 sedan and the Dongfeng PEUGEOT 4008 and 5008 SUVs on the stand.
The expected star of Guangzhou International Motor Show is the PEUGEOT e-LEGEND concept-car which will be presented for the first time on the Asian continent.
A true technological demonstration of PEUGEOT’s vision of an autonomous, connected, customisable and electric vehicle, it realistically embodies a radically optimistic and desirable future, deeply rooted in PEUGEOT’s genes.