Citroën Total World Rally Team unveiled the new colours of its C3 WRCs at the weekend, as the 2019 WRC season was officially launched at the Autosport International show at the NEC in Birmingham. The cars will be driven this year by Sébastien Ogier / Julien Ingrassia and Esapekka Lappi / Janne Ferm, and will feature a brand new livery. It is designed to celebrate the brand’s centenary, as well as the return of Red Bull alongside long-standing partners Total and Michelin.
A hundred years ago, French industrialist André-Gustave Citroën founded the Citroën brand. It has since become a major global manufacturer, and motorsport has always been of vital importance. To celebrate its centenary, the C3 WRC is, this year, adorned with the double chevrons of the brand’s original logo and features a symbolic reference to 1919, the year in which Citroën was founded.
The C3 WRC’s livery still features its established partner Total. In fact, 2019 sees Citroën and the French oil company enter the fifty-first year of their technical and sporting partnership. Equally strong ties have been forged with Michelin over the years, which is why the world famous French tyre manufacturer will also be supporting the team this year. Red Bull, which had previously sponsored Citroën in the WRC between 2008 and the end of 2012, will be returning this year and will feature on the Satory-based team’s official clothing and cars.