MINI has released a pair of exclusive detailed design sketches as an early preview of the brand’s first fully-electric production model, which is set to make its debut in 2019. The first sketches of the production model coincided with the MINI Electric Concept UK debut at Goodwood Festival of Speed 2018.
Following on from the MINI E pilot project exactly ten years ago and the MINI Countryman Plug-in Hybrid model on sale since 2017, the first fully-electric MINI represents the next stage in the electrification of the MINI brand and reflects the BMW Group’s NUMBER ONE > NEXT strategy.
“MINI is an urban brand and the fully-electric MINI the logical next step into the future,” says Oliver Heilmer, Head of MINI Design. “These initial sketches for the fully electrified MINI outline our vision of authentic design creating a bridge between the history of the brand and its electric future.”
COMBINING THE PAST AND THE FUTURE.
The BMW Group announced the development of a battery electric MINI production vehicle in July 2017. The first of these large-scale produced MINIs with battery-electric drivetrains will be available from 2019 – exactly 60 years after the launch of the classic Mini.
This model will ensure that electro-mobility is delivered in a way unique to the MINI brand with driving fun, style and individualisation at its core. The electric drivetrain will be built at the BMW Group’s e-mobility centre at Plants Dingolfing and Landshut in Bavaria before being integrated into the car at Plant Oxford, which is the main production location for the MINI 3-Door Hatch.