Present for 27 years, the brand is a long-standing marketplayer in China, which is Citroën’s number-two market worldwide behind France, with more than 113.000 registrations in 2018 and as such is of considerable importance. In a particularly competitive market, owing to the number of carmakers and pressure on prices for mainstream brands, Dongfeng Citroën has kicked off the new year with major ambitions, driven by the SUV offensive – with three models launched in under 2 years, including New SUV C3-XR, currently in the launch phase – together with the modernisation of its sedans and the restructuring of its network.
01 – CHINESE DEBUT FOR AMI ONE CONCEPT – CITROËN FREES UP URBAN MOBILITY
From Geneva to Shanghai, with Ami One Concept, the first of two concept vehicles celebrating the centenary, Citroën expresses a new vision of urban mobility responding to new behaviour and the challenge of the energy transition. Since 1919, Citroën’s story has always mirrored its times, with non-conformist and revolutionary vehicles that have become icons in the hearts of motorists. A century later, the Brand is reinventing itself and unveiling to Chinese customers its uninhibited approach to urban mobility. Similar to the 2 CV in its day, Ami One Concept advocates the freedom of movement for all and possesses all the potential of an urban and popular automotive icon!
Ami One Concept is a free and responsible mobility solution particularly adapted to the issues of Chinese cities. A disruptive, trendy and protective object with an ultra-compact body and powered 100% by electricity, it enables two people to travel freely around the city. Ami One Concept places digital ressources at the heart of an affordable, simple and carefree mobility experience. Accessible to all (without a driving licence) and adapted to each person (“on demand” experience from 5 minutes to 5 years), and managed by a special mobile app, Ami One Concept will be exhibited in motion on the “La Maison Citroën” stand!
The concept vehicle illustrates Citroën’s vision of freedom in the city: #LibertyElectriCityMobility.
02 – A RANGE DRIVEN BY THE SUV OFFENSIVE
Pursuing the SUV offensive with New C3-XR
To boost its presence in the SUV market – the highest-potential segment in China – Citroën possesses a harmonious range of three modern and high-tech SUVs, all of them launched in under 2 years. With a distinctive personality and modern technologies, New C4-XR SUV stands as an affordable, attractive and versatile offer alongside C4 Aircross SUV and C5 Aircross SUV, two SUV offering a bold design and more comfort.
New C3-XR SUV, currently in the launch phase, succeeds a successful model produced at Wuhan and having already sold in nearly 180,000 units in China since launch in late 2014. The styling of New C3-XR SUV has been substantially upgraded to boost its appeal. It keeps all of its youthful spirit and spaciousness but demonstrates greater Citroën kinship, adopting a more playful attitude and extended customisation possibilities with touches of colour. New C3-XR SUV is also available with new technologies, including an HSAE infotainment system with a 9-inch touchscreen, while prices are more attractive for the same impressive comfort in use. It rounds out a core-market offering alongside C4 Aircross SUV and C5 Aircross SUV.
New C3-XR SUV incorporates the Brand’s latest styling cues. The robust and reassuring vertically-styled front end and high-set, convex and hollowed bonnet give the model a “go-anywhere” look. The light signature is inspired by the CXperience concept car, with a new approach to the integration of the main headlights, in the continuity of the slimmer, V-shaped chevrons.
With the touches of colour available, New C3-XR SUV customers can choose between three exterior combinations to create a car in their own image: White/Red Color Pack, Ginger Brown/Silver Color Pack, and Tourmaline Red/Silver Color Pack. For an even more dynamic look, the lower bumper is equipped with Silver fairing that boosts the all-road nature of the car, for freedom and adventure regardless of the conditions.
The sides of New C3-XR keep all their strengths, with uniquely designed Silver roof bars that extend all the way to the back of the rear doors to emphasise the impression of interior space.
The new model has a wheelbase of 2,650 mm, the longest in the B-SUV segment, for spaciousness and versatility in use.
The rear lights of C3-XR SUV with their sculpted modelling express greater character and showcase the new light signature with four rectangular modules on each side.
The Citroën Advanced Comfort® programme having informed the design of the car is immediately perceptible inside. The driver’s station is consistent with the Brand’s latest models, while the seats are comfortable and welcoming, the materials warm and the cabin bathed in light thanks to the panoramic glass roof.-New C3-XR SUV meets the needs of the most demanding customers in terms of styling, spaciousness, safety, quality and driving pleasure, and appeals to young, tech-savvy customers. Drivers get even more technology, including Grip Control and the new HSAE infotainment system on a 9-inch floating screen, together with two USB sockets and Apple CarPlay, Baidu Carlife and MirrorLink smartphone compatibility.