Audi relies on Multi-Channel Strategy…

Extensive Premium Mobility Offer for Europe: Audi relies on Multi-Channel Strategy

The company with the four rings is expanding its flexible premium mobility business in Europe considerably and is positioning the umbrella brand Audi on demand on multiple pillars. Customers in ten countries will thus be able to access around 10,000 Audi models and book them flexibly starting in fourth quarter. At the same time, the company is intensifying the integration of its own trade organization into the digital business area and is leveraging additional synergies within the Volkswagen Group.