Jason Lusty (St Albans, United Kingdom, 1970) has been named SEAT’s new Global Marketing Director beginning July 1st. Lusty is replacing Susanne Franz, who will become the Head of Brand Communication and Content Marketing at AUDI AG. SEAT’s new Global Marketing Director has developed his career in several advertising agencies, and has been Head of Marketing at Audi in Germany since 2015.
Lusty joins SEAT with the goal of boosting brand management at a time when the automotive sector is undergoing a transformation and committing to new digital platforms. With a degree in Economics and Business Administration from the Johann-Wolfgang Goethe University in Frankfurt, from 1997 to 2015 he held different positions of responsibility in agencies such as Saatchi & Saatchi and DDB in Germany and the UK, where he managed the advertising accounts of Audi and Volkswagen as well as other global consumer brands.
In 2010 he was appointed Global Director of the DDB agency for the Volkswagen brand, and from 2015 until joining SEAT he has been the Head of Marketing at Audi for the German market. Among other projects, in recent years he managed the launch of the Audi e-tron in Germany and boosted the digitalisation of communication both nationally and locally.
“Susanne Franz has done an excellent job in the past four years as Global Marketing Director at SEAT. Her creativity, passion and professionalism have been fundamental in taking SEAT to the next level. SEAT’s success and the launch of the new CUPRA brand would not have been possible without the contribution of Susanne”, pointed out SEAT Vice-president for Sales and Marketing and CUPRA CEO Wayne Griffiths.
“Jason Lusty will give us a new boost on the road we have taken in the past few years. One of his key tasks will be to strengthen and establish CUPRA as a stand-alone brand. His 20 years of experience in different advertising agencies and more recently at Audi enables him to combine a global vision of different sectors with an excellent understanding of the automotive industry and future trends”, Griffiths added.