Eugenio FRANZETTI has been appointed PEUGEOT Communications Director as of July 1st, 2019. Its scope includes product communication management, press relations, events and influence, including social networks, internal communication and brand partnerships. He reports to Thierry LONZIANO, Marketing and Communications Director of the PEUGEOT brand.
Eugenio FRANZETTI holds a degree in sociology and a master’s degree in communication. He joined the Groupe PSA in 2001. He has held various positions within the PEUGEOT and CITROËN brands in the fields of marketing, communication and events.
After two years’ experience as Director of Strategic Planning in a communications agency, he became Director of Communication, Events and Motorsport at PEUGEOT Italy in 2011, before taking up the same position for the entire Groupe PSA in Italy.
He was Sales Director of CITROËN Italy since 2016.
His professional background, his knowledge of the communication and event industry and his marketing expertise are real assets in the success of his new assignments from July 1st, 2019. He succeeds Valérie PONCE who takes up new functions within the PEUGEOT brand.