Land Rover ever makes its entrance at the Frankfurt Motor Show…

Land Rover has revealed the New Defender with a dramatic live-action demonstration of its capability at the Frankfurt Motor Show.

The new 4×4 made its first appearance by descending an extreme 42-degree incline at the show – a feat broadcast live to a global audience of eager fans. The unstoppable New Defender is the most capable and durable Land Rover ever made and its debut in Frankfurt marked the end of its first adventure, to the Valley of the Castles in the Charyn Canyon, Kazakhstan – one of the most land-locked places on earth.

Professional mountaineer Kenton Cool drove New Defender in Kazakhstan and he was in Frankfurt to give the new model his seal of approval alongside Olympic medal-winning equestrian rider Zara Tindall. 

New Defender completes the Land Rover dynasty, joining the peerless luxury and refinement of the Range Rover family and the highly capable and versatile Discovery SUVs It will be available in 90 and 110 body designs, with up to six seats in the 90 and the option of five, six or 5+2 seating in the 110.

The range comprises Defender, S, SE, HSE, First Edition and top-of-the-range Defender X. Customers will be able to personalise their vehicle in more ways than any previous Land Rover, with four Accessory Packs. The Explorer, Adventure, Country and Urban packs each give Defender a distinct character to help owners to make the most of their world. Exclusive First Edition models featuring unique specification will be available throughout the first year of production.

New Defender will be available in 128 global markets and meets or exceeds the toughest emissions and safety requirements in the world. Combining advanced technology and durable mechanical underpinnings we have delivered the toughness and character you can only find in a Defender. With four personalities to choose from, two body styles and a comprehensive range of options and accessories, customers will be able to personalise Defender to make their ultimate 4×4 companion – whatever their lifestyle.

FELIX BRÄUTIGAM
CHIEF COMMERCIAL OFFICER, JAGUAR LAND ROVER

The Land Rover Defender, and Series models before it, have been the backbone of countless adventures going back more than 70 years. I was excited to begin a new chapter in the history of the world’s most iconic 4×4 by taking New Defender on its first expedition and the trip to remote Kazakhstan tested it to the extreme. I can say for certain that negotiating its way down the climbing wall in Frankfurt gave only the smallest glimpse of its amazing off- and on-road capability.

KENTON COOL
PROFESSIONAL MOUNTAINEER, EVEREST ASCENTS: 14

The Land Rover Defender, and Series models before it, have been the backbone of countless adventures going back more than 70 years. I was excited to begin a new chapter in the history of the world’s most iconic 4×4 by taking New Defender on its first expedition and the trip to remote Kazakhstan tested it to the extreme. I can say for certain that negotiating its way down the climbing wall in Frankfurt gave only the smallest glimpse of its amazing off- and on-road capability.

KENTON COOL

PROFESSIONAL MOUNTAINEER, EVEREST ASCENTS: 14

 

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