CUPRA is once again innovating in the motorsport world with the first-ever pre-booking platform for a touring racing car. As CUPRA has motorsport in its DNA and is a contemporary brand, this action brings together the worlds of racing and innovation.
“CUPRA has always had a pioneering role in the world of motorsport. We were the developers of the first TCR platform, and last year we presented the first 100% electric touring car, the CUPRA e-Racer. With this solution, CUPRA shows its intentions to be the reference point to the racing world and makes another step towards the company’s e-commerce strategy”, stated Jaime Puig, director of CUPRA Racing.