Goodyear has been chosen as the official tyre supplier to the WTCR – FIA World Touring Car Cup. Following an official FIA tender, Goodyear will partner with the series for the next three years covering the 2020-2022 seasons.
The 2020 WTCR season features ten races on three continents including races in Morocco, Hungary, Germany, Slovakia, Portugal, Spain, China, South Korea and Macau, with Malaysia hosting the finale. The events are triple-header races, resulting in a 30-round highly competitive race calendar.
Goodyear will supply its latest generation of Goodyear Eagle F1 SuperSport race tyres in both slick and wet specifications, beginning with the 2020 WTCR season opener in Marrakech in April.
The WTCR – FIA World Touring Car Cup is promoted by Discovery-owned Eurosport Events and administered by the FIA and features racing versions of high-performance production cars from brands such as Alfa Romeo, Audi, Cupra, Honda, Hyundai and Lynk & Co. The partnership will also see Goodyear have significant brand visibility at both race events and across Eurosport’s media channels.
François Ribeiro, Head of Eurosport Events, the WTCR promoter, said: “Goodyear has a long and successful history in motorsport and we are very proud it has chosen the WTCR as an international racing flagship. Discovery and Goodyear will be very active together all year long to reconnect that iconic brand into the racing community with quality content and a full range of very creative activations. We have no doubt that Goodyear will be a first-class partner on the technical and marketing fronts of WTCR.”
Mike Rytokoski, Vice-President and Chief Marketing Officer, Goodyear Consumer Europe, stated: “We are excited to be joining Eurosport and the FIA by becoming the official tyre supplier for the FIA WTCR. This complements our recent comeback into global motorsport through the FIA World Endurance Championship. It allows Goodyear to connect with fans in a wide range of countries, and also prove the performance of our Goodyear Eagle F1 SuperSport range of racing tyres.”
Goodyear has a long history in top-level motorsport, winning 368 Formula One Grand Prix, more than any other tire manufacturer. The FIA WTCR contract rekindles memories of Goodyear’s race-winning heritage in the European Touring Car Championship, a forerunner of WTCR, in the 1970s and 80s. In recent years, Goodyear has been the sole supplier of tires to NASCAR and announced its comeback into global motorsport earlier this year, supplying tires to the FIA World Endurance Championship and European Le Mans Series.
The racing comeback coincided with the launch of Goodyear’s Eagle F1 SuperSport tyre in the ‘ultra-ultra high-performance’ (UUHP) tyre segment. This tyre has already been ranked top in the first UUHP tyre test conducted by online tyre review website Tyre Reviews.