11 May, Whitley, UK: ‘Spillway’ is a dramatic film that charts the new Range Rover Sport’s high-intensity ascent of a 193m dam spillway in Iceland against a torrent of water flowing at 750 tonnes per minute. The creative direction of the film was developed to echo the Luxury SUV’s emotive design, dynamic aesthetic and powerful, muscular proportions.
This powerful content demanded an innovative campaign partner to bring it to the world innovatively and with impact. Sky Media accepted the challenge and created a bespoke ecosystem for the media partnership, starting with a multichannel simulcast, the first of its kind for a brand film premiere with a UK broadcaster.
The film will simulcast across Sky Sports Main Event and Sky Sports Premier League channels tomorrow ahead of the hugely anticipated Spurs v Arsenal game. In addition, a high-impact 30” TVC using Sky Media’s “shoppable” QR capability will promote Spillway during the half-time break, followed by another opportunity to see it immediately after Sky’s football show.
Anthony Bradbury, Marketing Director, Jaguar Land Rover UK said: ‘’The launch of a new model, like the iconic Range Rover Sport is a pivotal moment for Land Rover, so we took this opportunity to take stock and look at its launch campaign with a fresh perspective. We wanted to create a moment that was as powerful and inventive as the new car, one that talks directly to our discerning customers. The brief we set our potential partners was intentionally wide as to not stifle creativity, so it was clear and exciting when Sky Media’s pitch came in and their ambition to set a new benchmark was in perfect synchroneity with ours.’’
The North London derby is expected to attract significant viewing figures on Sky Sports, offering a captive audience and natural synergy to seamlessly showcase the awe-inspiring driving challenge in the third generation Range Rover Sport with Official James Bond stunt driver, Jess Hawkins.
Steve Smith, Executive Director Content, Sky Sports commented: “It’s been fantastic to collaborate with Jaguar Land Rover to bring this epic stunt to Sky Sports customers. W Series driver Jess Hawkins stars in the challenge which will be showcased alongside our coverage of the north London derby on Thursday night.”
‘Spillway’ will be amplified by a tailored media strategy using a wide range of Sky Media’s market-leading capabilities and platforms. 30” and 10” TVCs will be used across linear TV, VoD, social and digital; while a 6” TVC for Sky Go and Short-form VoD will continue to promote the film across Sky platforms throughout May. A voice-activated traffic driver will be used for Sky Glass and Sky Q customers, and interactive QR code TVCs will be used for all other Sky customers; both will harness Sky Media’s AdSmart targeting capabilities to reach the core Range Rover Sport audience through the Experian Autos group.
Design in detail
The sophisticated exterior is unmistakably Range Rover Sport with taut surfacing, a dynamic stance and instantly recognisable profile, perfectly accentuated by stealth-like detailing and muscular proportions – giving the impression the vehicle is poised and ready.
Dramatic proportions accentuate the Range Rover Sport’s distinctive character, with short overhangs, an assertive front-end and steeply raked glazing at the front and back. These trademark elements provide a strong and imposing road presence that communicate power and performance.
The sculpted exterior is detailed with exquisite finishes such as a stealth-like front grille and Digital LED lighting units, which create a distinctive Daytime Running Light (DRL) signature. The eye-catching designs, the slimmest ever fitted to a Land Rover, sit above a sculpted, double-aperture lower bumper that incorporates a horizontal bisecting body-colour element that creates greater visual width, enhanced by black detailing.
Perfectly honed design elements are echoed at the rear, incorporating a sculpted tailgate with a full-width feature bearing the Range Rover script. Uninterrupted LED light graphics introduce surface LED technology to a production vehicle for the first time, providing a crisp and contemporary look at night that is vivid and consistent when viewed from any angle. A characteristic shoulder line runs the length of the vehicle, accentuated by new lower fender details and the longest spoiler ever fitted to a Range Rover.
The clean lines of the exterior are enhanced by beautifully executed flush glazing and door handles, a hidden waist rail finisher and laser-welded roof for a precise, technical and sophisticated appearance. These design-enabling technologies contribute to excellent aerodynamic performance, with New Range Rover Sport delivering a drag coefficient of just 0.29.
The new Dynamic model brings an even sharper focus to the performance SUV’s purposeful character with unique exterior design elements. Satin Grey alloy wheels are joined by Satin Burnished Copper finishes for the bonnet louvres and side ingots while the front grille and Range Rover lettering are finished in Matte Graphite Atlas.
With unique front and rear bumpers and bespoke lower cladding finished in body colour, the Dynamic delivers the most dramatic interpretation of the Range Rover Sport formula.
Prof Gerry McGovern OBE, Chief Creative Officer, Range Rover, said: “Our latest range Rover Sport embraces fully our modernist approach of vehicle design whilst amplifying its unquestionable sporting and confident character.”
New Range Rover Sport’s reductive design extends to its all-new interior, which features the trademark Range Rover Command Driving Position, the latest technologies and the finest materials, which combine for a compelling balance of sartorial elegance and visceral desire. The cockpit-like cabin sets the tone for the dynamic driving experience, providing excellent visibility while simultaneously cocooning the driver with a high, sloping centre console and intuitive technologies.
Innovative and sustainable material choices include tactile and lightweight Ultrafabrics™ premium textiles finished in attractive new Duo Tone colourways, while a unique textile option that extends to the dashboard and door detailing is also available. Alternatives include luxurious grained, Windsor or soft Semi-Aniline leather options.
These tactile materials seamlessly blend with new Moonlight Chrome interior finishers while elements like the integrated audio speakers, developed with Meridian and hidden behind the textile of the rear doors, contribute to the clean, crisp and modern aesthetic.
Engaging on every journey
New Range Rover Sport introduces more advanced chassis technologies than ever before, providing a comprehensive dynamic toolkit for the most engaging and dynamically capable driving experience.
The inherent stiffness and strength of the flexible mixed-metal architecture (MLA-Flex) – which provides up to 35 per cent higher torsional stiffness than the previous Range Rover Sport – lays the foundations for this technology. It harmoniously works with a suite of systems governed by the Integrated Chassis Control system – all specially tuned for New Range Rover Sport.
Nick Collins, Executive Director Vehicle Programmes, Jaguar Land Rover, said: “Land Rover’s pioneering flexible MLA architecture and the latest chassis systems come together to deliver the highest levels of dynamism we’ve ever seen on Range Rover Sport. Integrated Chassis Control governs the comprehensive suite of innovations, co-ordinating everything from the latest switchable-volume air suspension system to our Dynamic Response Pro electronic active roll control. The result is the most engaging and thrilling Range Rover Sport ever.”
New Dynamic Response Pro works hand-in-hand with the latest generation Dynamic Air Suspension, which introduces switchable-volume air springs for the first time.
Dynamic Response Pro provides ultimate roll control via a 48-volt electronic active roll control system, capable of applying up to 1,400Nm of torque across each axle, for a confidence-inspiring driving experience and new levels of body control and cornering composure.
Dynamic Air Suspension is fitted to every New Range Rover Sport and the intelligent system enhances the bandwidth of the suspension. This works by varying the pressure within the chambers (higher pressure provides stiffer damping) to deliver traditional Range Rover comfort with the dynamic handling expected from the Range Rover Sport. To optimise responses, the vehicle monitors the road ahead using eHorizon navigation data to pre-emptively prime for upcoming bends.
Adaptive Dynamics 2 technology contributes to dynamic capability by continuously controlling the Active Twin Valve Dampers to reduce unwanted body movements. It monitors external factors up to 500 times per second to deliver the perfect responses and, in harmony with the other chassis technologies, delivers the most precise and composed driving dynamics of any Range Rover Sport.
New Range Rover Sport’s cornering agility is taken to a new level with All-Wheel Steering, Torque Vectoring by Braking and the Electronic Active Differential. All-Wheel Steering provides rear-wheel steering of up to 7.3 degrees out of phase with the front wheels to achieve enhanced agility and manoeuvrability at low speeds, while turning in-phase for superior stability at high speeds. This gives New Range Rover Sport the turning circle of a hatchback and on-road agility of a much smaller car.
The very best of the New Range Rover Sport’s chassis systems combine in the Stormer Handling Pack, which includes Dynamic Response Pro, All-Wheel Steering, the Electronic Active Differential with Torque Vectoring by Braking and Configurable Programs. The latter provides the opportunity to personalise the driving modes, tailoring the driving experience both on and off road. All elements of this pack are standard on P510e Electric Hybrid and P530 powertrains.
All New Range Rover Sport models are fitted with an eight-speed ZF automatic transmission and Intelligent All-Wheel Drive, which intuitively anticipates where traction is required, efficiently engaging to provide the most effective progress in all conditions, while optimising efficiency.
Enhancing the off-road performance is Land Rover’s latest Terrain Response 2® system, which intelligently applies the most appropriate settings for the terrain. New Adaptive Off-Road Cruise Control makes its debut on New Range Rover Sport and helps drivers navigate tricky terrain by maintaining steady progress according to the ground conditions. Drivers can select one of four comfort settings and the system intelligently adjusts the speed accordingly, allowing the driver to focus on steering.
Epitome of sporting luxury
New Range Rover Sport makes every journey an event. It can be honed to be as dynamically engaging as the driver desires, while offering enhanced levels of refinement and comfort. This ability to combine dual characters, offering heightened luxury and driver-focused engagement, is made possible by a comprehensive set of technologies and features.
Providing the perfect foundation for an engaging and supportive journey are 22-way adjustable, heated and ventilated electric memory front seats with massage function and winged headrests. The flagship seats provide the ultimate support for longer journeys and involving drives on winding roads, while rear passengers benefit from ergonomically optimised seat geometry, with a 31mm increase in legroom and 20mm greater knee clearance, for greater comfort and support.
Next-generation Cabin Air Purification Pro is available to create and maintain the perfect driving environment. It combines PM2.5 filtration and nanoeTM X technology to significantly reduce odours, bacteria and allergens, including the SARS-CoV-2 virus4. A second nanoeTM X device is fitted to the second row to provide consistent air quality throughout the cabin. An advanced CO2 Management function allows owners to purify the cabin before a journey, or while they are driving – ensuring increased alertness for every drive, and enhanced wellbeing for all occupants.
Powerful Meridian audio options are available, and the Meridian Signature Sound System is the most advanced and powerful audio system ever fitted to a Range Rover Sport. It presents an enveloping sound experience using 29 speakers, a new subwoofer and up to 1,430W of amplifier power – including four headrest speakers that enable those travelling in the four main seats of the vehicle to experience personal sound zones.
Next generation Active Noise Cancellation2 plays its part here, reducing the effect of road and tyre noise entering the cabin for ultimate cabin refinement or to allow occupants to enjoy the undiluted soundtrack provided by New Range Rover Sport’s powertrain. This experience is heightened when the vehicle is in the Dynamic driving mode, when the advanced system brings the engine sounds to the fore. In normal driving, microphones and accelerometers inside each wheel arch constantly monitor the sounds passing into the vehicle, while digital processors calculate the level of noise-cancelling sound required to filter this from the cabin – much like a pair of high-end headphones.
Instinctive convenience contributes to the sense of modern luxury and New Range Rover features Deployable Door Handles with Proximity Sensing, Soft Door Close and Approach Unlock, for effortless entry to the vehicle while preserving the clean lines of the exterior. Automated Walkaway Lock ensures security is guaranteed.
Land Rover’s powerful Electrical Vehicle Architecture (EVA 2.0) supports an ecosystem of seamless connected technologies, including Software Over The Air (SOTA). The clever technology provides remote updates for 63 electronic modules, ensuring New Range Rover Sport remains at the cutting edge of innovation, modern technology and services throughout its life.
Alex Heslop, Director of Electrical Engineering, Jaguar Land Rover, said: “Living with the New Range Rover Sport couldn’t be easier thanks to its suite of connected technologies. Our award-winning Pivi Pro infotainment is at the heart of the experience and its haptic, curved floating touchscreen provides intuitive control of the vehicle systems. To help drivers maintain their focus, embedded Amazon Alexa voice AI is on hand, so customers can keep their eyes on the road and hands on the wheel while doing anything from setting the navigation and placing calls to selecting media sources.”
The award-winning Pivi Pro infotainment features a high resolution floating 13.1-inch curved touchscreen positioned at the centre of the modernist dashboard. Controlling everything from navigation to media and vehicle settings, it learns the user’s habits and intelligently personalises the onboard experience, becoming a truly intuitive personal assistant.
Pivi Pro features an easy-to-use interface with a home screen that can be personalised to include most frequently used functions, while the majority of features are accessed within just two taps of the main screen. Haptic feedback enhances the system by providing positive feedback to the operator’s inputs, reducing the need for the driver to take their eyes off the road to confirm their selection. The Pivi Pro screen is complemented by a 13.7-inch Interactive Driver Display, with high-definition graphics that echo the main Pivi system, and a reconfigurable layout so drivers can see the information that’s most important to them.
Amazon Alexa brings5 a new level of convenience, providing the ability to control various settings and features using natural voice commands while reducing the potential for distraction. Alexa is embedded in Pivi Pro and can simply be activated by saying “Alexa” or tapping the Alexa button on the touchscreen. The clever voice AI even integrates the use of Alexa devices in the home via the Land Rover smartphone app and Remote Skills.
Alexa works without a smartphone – all owners need to do is log in via their Amazon account for the vehicle’s built-in eSIMs to provide connectivity. Wireless Apple CarPlay® and Wireless Android Auto™ are both fitted as standard3, meaning smartphones can be tucked out of the way on the dedicated 15W Wireless Device Charger, beneath the Pivi screen, without the need for trailing wires.
New Range Rover Sport’s dynamic performance and enhanced refinement is supported by the latest safety-focused Advanced Driver Assistance Systems (ADAS). All models are fitted with Emergency Braking, 3D Surround Camera, including front and rear parking sensors, Wade Sensing, ClearSight Ground View7 and Manoeuvring Lights – Cruise Control, Driver Condition Monitor, Lane Keep Assist and Traffic Sign Recognition.
A comprehensive line-up of electrified powertrains deliver customary Range Rover Sport performance. The range includes two extended range Electric Hybrids, six-cylinder Ingenium petrols and diesels using mild-hybrid technology, and an all-new V8 Twin Turbo. In 2024, the New Range Rover Sport line-up will evolve with the addition of a fully electric model.
The new P510e Electric Hybrid is engineered to meet the demands of drivers looking for a high-performance drive, impressive efficiency and more than 100km of zero emissions EV range. It seamlessly blends Land Rover’s 3.0-litre six-cylinder Ingenium petrol engine with a powerful 105kW electric motor and 38.2kWh battery, producing a total system output of 510PS.
It is capable of 0-100km/h in just 5.4 seconds, an electric driving range of up to 113km (70 miles) and an expected real-world range of 88km (54 miles) – enough for most owners to complete up to 75 per cent of journeys on electric power6 – and CO2 emissions of just 18g/km.1 For longer journeys, the plug-in hybrid powertrain provides combined 740km (460 miles) of petrol and electric range.
A P440e Electric Hybrid is also available, producing a total of 440PS from its powertrain and the same all-electric driving range and low CO2 emissions. It too provides effortless acceleration and refinement, completing 0-100km/h in just 5.8 seconds (0-60mph in 5.5 seconds).
Alternatively, the new flagship V8 Twin Turbo produces 530PS for the most exhilarating Range Rover Sport character, accelerating from 0-100km/h in just 4.5 seconds (0-60mph in 4.3 seconds) with Dynamic Launch engaged and bringing an added level of visceral excitement to the line-up.
The comprehensive choice of powertrains includes powerful P360 and P400 mild-hybrid straight six Ingenium petrols, and six-cylinder D250, D300 and D350 mild-hybrid diesel engines.
New Range Rover Sport is the most dynamically capable version of Land Rover’s luxury performance SUV ever, and the most competent away from paved roads. Intelligent All-Wheel Drive (iAWD) integrates with the latest all-terrain innovations and technologies to ensure its breadth of dynamic capability.
Rory O’Murchu, Vehicle Line Director, Jaguar Land Rover, said: “New Range Rover Sport’s advanced chassis dynamics feed into its immense capability away from the tarmac, utilising its hardware and software to full effect. It is the first vehicle to feature our new Adaptive Off-Road Cruise Control, which has been engineered to help drivers focus on steering the vehicle by providing consistent and comfortable progress across rough terrain.”
Adaptive Off-Road Cruise Control is an evolution of All-Terrain Progress Control and allows the driver to set the desired speed and comfort level, from a choice of four settings, over rough surfaces. It is the first Land Rover to feature this capability, bringing enhanced off-road performance to the line-up by allowing the driver to focus solely on steering the vehicle across challenging terrain.
Terrain Response 2® automatically detects the surface and terrain to adapt the chassis to best deal with the situation, prompting and informing the driver via the Pivi Pro touchscreen. It works in harmony with the comprehensive chassis systems to make the most effective progress off-road.
New Range Rover Sport will be exclusively produced at the Solihull Manufacturing Facility in the UK alongside New Range Rover, on a state-of-the-art production line housed in the same building used to produce early Series Land Rovers. The historic location is the spiritual home of Land Rover and its reimagining as a new, ultra-modern centre for Range Rover and Range Rover Sport production epitomises the way the company protects and celebrates its unique heritage.
THE NEW RANGE ROVER SPORT IS THE LATEST MANIFESTATION OF LAND ROVER’S REDUCTIVE MODERNIST DESIGN PHILOSOPHY
- Compelling proportions: Muscular stance and taut surfaces communicate power, performance, and agility
- Unmistakable profile: Reductive design principles amplify Range Rover Sport characteristic falling roofline, rising waistline and minimal overhangs
- Design-enabling technology: Laser welded roof joints, hidden waist rail finisher, flush glazing and door handles accentuate Range Rover Sport’s breath-taking modernity
- Stealth-like detailing: Slim, intricately designed LED lighting flawlessly integrated into the front grille design to promote drama and a touch of menace
- Dynamic cabin: Interior design is precise and technology-rich, with a cockpit-like feel from the Command Driving Position, providing supreme confidence
- Technical materials: Reductive interior design features next-generation lightweight UltrafabricsTM textiles to create a modern and refined environment
The Range Rover Sport has defined sporting luxury for 17 years. When it arrived in 2005, it set the standard, bringing unprecedented levels of dynamism to the luxury SUV class – and a new dimension to the Range Rover family.
The New Range Rover Sport is modern, relevant and progressive. The third generation evolves its unique character into a vehicle of breath-taking desirability. Its design embraces modernism and refinement with levels of sophistication that redefine sporting luxury once again.
Prof Gerry McGovern OBE, Chief Creative Officer, Range Rover, said: “Our latest Range Rover Sport embraces fully our modernist approach of vehicle design while amplifying its unquestionable sporting and confident character.”
Inside, the reductive nature of the vehicle’s modernist design philosophy strikes a compelling balance between sartorial restraint and visceral desire. A purposeful, dynamic driving position sets the tone for a focused interior that promotes exhilarating driver engagement.
New Range Rover Sport continues the Range Rover’s reductive design philosophy with clean lines and taut surfaces. Its imposing presence and assertive, muscular stance are enhanced by stealth-like headlights and grille which amplify the car’s dynamic character.
Dramatic proportions and an unmistakable Range Rover Sport silhouette are free from superfluous detailing. In profile, its floating, raked roofline, rising waistline with hidden waist-rail finisher and 23-inch alloy wheels are emphasised by clean surfacing, flush glazing and flush door handles.
With its deep body sides and shallow glazing, exemplified by the new Dynamic model with its deeper body-coloured lower cladding, it draws the eye down towards the road.
Massimo Frascella, Design Director, Range Rover, said: “New Range Rover Sport is dynamically purposeful with striking proportions and volume providing a unique combination of refinement and dynamism. Its balance of strong, short overhangs and dramatic proportions are entirely in keeping with the Range Rover family, enhanced by beautiful finishing and technical detailing.”
The shorter front overhang gives the New Range Rover Sport enhanced presence. The slim grille and headlights seamlessly sweep round the front corners, blending into the muscular wheel arches in a refined interpretation of the Range Rover Sport’s purposeful stance.
The headlights feature precise detailing and the latest LED technology. Range Rover Sport’s daytime running light signature delivers a distinct graphic with crystal-like light, complemented by subtle black headlight surrounds – another example of precision detailing and technological innovation.
The lower front grille treatment features a double aperture, bisected by a horizontal body-colour element which creates visual width. This, combined with the front-end design, creates a sense of dynamism and purpose.
The rear end design provides a truly distinctive twist on Range Rover Sport’s DNA, while retaining a strong family resemblance. The prominent shoulder line leads to the rear elevation and meets the slimline taillights, with an integrated rear quarter panel that seamlessly connects with the flush glazing.
The rear glass features a taut angle for added dynamism and is framed by the falling roofline, rising waistline and the rear spoiler.
A full-width graphic incorporates the Range Rover script, between the slim horizontal rear light units. These feature new surface LED lights to provide a new level of illumination, ensuring the highest quality of consistent light when viewed from any angle – while mirroring the front light graphic in its simplicity and precision.
The rear numberplate sits in a low and wide surface area beneath the single-piece tailgate, drawing the eye to the lower corners of the vehicle – visually lowering the car and planting it to the ground. The diffuser beneath features a blade element, which frames the lower details and complements the exhaust outlets.
The Dynamic model features Satin Burnished Copper bonnet and side fender details for added distinction, complemented by body-coloured elements that provide greater depth to the body sides. Unique front and rear bumper detailing provides a sporting emphasis. Dynamic models are also defined by Matte Graphite Atlas lettering and Satin Grey finish to the alloy wheels.
The latest Range Rover Sport promotes luxury and refinement with impeccable taste. This is bolstered by a dynamic cockpit-like driving position that instils confidence and sets the tone for the most sporting Range Rover, while harmoniously echoing the assertive nature of the exterior.
The cabin provides a cocooning and welcoming environment, enhanced by the smaller steering wheel, contoured seats and rising waistline. The Command Driving Position provides excellent all-round visibility, inspiring confidence and enabling the driver to place New Range Rover Sport perfectly both on and off road.
The interior has an architectural lightness that effortlessly fuses modernist design with sophisticated detailing and precise controls, impeccably crafted from the finest materials.
Lee Perry, Interior Design Manager, Range Rover, said: “New Range Rover Sport’s assertive presence is reflected in the driving environment. The Command Driving Position provides confidence, while the sweeping centre console and high waistline cocoon the driver. Combined with the technical Pivi Pro infotainment screen, Interactive Driver Display and elegant design, New Range Rover Sport is more engaging, refined and luxurious than ever from behind the wheel.”
Technology has been elegantly integrated with the floating 13.1-inch Pivi Pro screen centrally located on the slimline mid-roll section of the dashboard.
The infotainment touchscreen is met by the angled centre console that sweeps beneath the lower edge of the floating screen, driving the eye forward and accentuating the engaging driving position. This dynamic design ensures core vehicle controls are close at hand, while providing enhanced storage within and beneath the centre console.
The uninterrupted surfacing of the clean interfaces on the centre console contribute to its technical, precise impression. The floating central touchscreen and instrument cluster are complemented by tactile heating and ventilation controls that feature hidden-until-lit technology, providing a clean surface at all times. The steering wheel controls use the same technology.
Colour and materials
Inspired by architecture and interior design, New Range Rover Sport represents a sophisticated representation of modern luxury. A highly desirable, technical aesthetic is achieved, while using responsible material options of the highest quality.
New Range Rover Sport will be available with a wider choice of sustainable materials than ever before. Lightweight UltrafabricsTM are offered in several colourways, including Duo Tone Light Cloud and Ebony, or Raven Blue and Ebony – contemporary and nuanced colour options that are introduced for New Range Rover Sport. The sophisticated new options for the Dynamic model feature contrasting elements to the beautifully sculpted seats and dashboard.
The luxurious and tactile materials combine with technical elements to accentuate the modernity of New Range Rover Sport’s interior, including Moonlight Chrome jewellery to reinforce the rich, stealthy and performance-focused cabin.
Traditional grained, rich Windsor and soft Semi-Aniline leather options remain available for ultimate customer choice for the interior, with all material options providing a tailored and sophisticated sense of impeccable refinement.
Attention to detail extends to the bespoke speaker treatment. Integrated components on the rear doors are crafted from a tactile textile that disguises the speaker elements in a flawless piece of design. The speaker uses the same textile as the rest of the door detailing throughout the cabin to accentuate the clean lines of the door panel.
The exterior colour choice introduces Satin Eiger Grey and Giola Green to the colour palette, while Varesine Blue is available for the first time on a Range Rover Sport. For the ultimate in personalisation, the exclusive SV Bespoke Match to Sample service enables owners to make New Range Rover Sport truly their own.