Christophe Prevost, 53, currently Director of the Iberian plate for PSA, has been appointed Director of Peugeot France from 2 April 2021.
He reports to Guillaume Couzy, Stellantis Country Manager for France.
Christophe Prevost joined the PSA Group in 1992. He has held various positions in the retail sector in France. After a 13-year period in the retail business, notably in Bordeaux, he became Regional Director in Lyon for PEUGEOT France from 2011 to 2013 and from 2013 to 2015 he was Director of the Peugeot France Network for PSA Retail. In 2015, he was appointed Director of the PSA subsidiary in Japan where he launched the DS brand while doubling the activities of the Citroën and Peugeot brands. At the beginning of 2020, he took charge of the Iberian plate for PSA where he contributed to the good results of the ex-PSA Group brands in Spain and Portugal.
Christophe Prevost is a graduate of the Ecole Supérieure de Commerce de Grenoble, France.