Calling all communicators: From Top Gear to TikTok – An unmissable MICA masterclass

MICA MASTERCLASS OFFERS UNMISSABLE INSIGHT INTO GETTING YOUR BRAND ON SCREEN

From Top Gear TV to TikTok is a motor industry masterclass giving expert advice to get your brand on screen and into influential and fast-growing social media.

As TV moves online, renown Top Gear and Grand Tour producer Andy Wilman, and TikTok’s automotive lead Jack Carter, will offer the inside line.  What makes a great story for them? How do you assess their audience and impact? How can you be better at digital than your competitors?

‘From TV to Tiktok’ is at Silverstone on May 10, with details and HOW TO BOOK www.mica.org.uk/broadcast-masterclass-with-andy-wilman

Attendees will go away understanding from Andy, Jack and other top presenters how to pitch and what information is needed ahead of time.  Working with on-screen talent, and their production teams, is a skill only MICA’s specialists can share from within.

The event will include a networking lunch with presenters and senior MICA members from vehicle manufacturers, agencies and other automotive industry organisations. Speakers have asked for a strict ‘no recording’ policy so they can share insights not available anywhere else.

CLICK HERE to register – it’s free for MICA members, just £20 for non-members, and relevant to all motoring comms disciplines.

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