DS 4 LA Premiere customers…

A few weeks after DS 4’s unveiling, a very exclusive LA PREMIÈRE Limited Edition model is being offered with an innovative reservation system.

Post-production : Astuce Productions

DS 4 LA PREMIÈRE: exclusive trim

In a unique specification, the most exclusive DS 4 can be finished in either unique LAQUERED GREY or CRISTAL PEARL bodywork with a contrasting black roof. The front features a black grille with chromed diamond tips joining the Gloss Black DS WINGS, a unique combination. The bonnet is topped with an exclusive “1” badge, specific to LA PREMIÈRE.

The black signature also features between the rear lights as well as at the bottom of the bodywork and the side window surrounds. The SEVILLA 19-inch alloy wheels, gloss black and diamond cut, make DS 4 LA PREMIÈRE stand out even more.

This attention to detail further emphasises DS 4’s naturally charismatic design, backed up by its dramatic proportions.

DS 4 LA PREMIÈRE: demonstrating savoir-faire

Sitting at the top of the DS 4 range, DS 4 LA PREMIÈRE demonstrates how expertly the DS Automobiles craftsmen work with quality materials and exclusive upholstery.

The OPERA interior trim is a signature. With expansive surfaces covered with Criollo Brown nappa leather, DS 4 LA PREMIÈRE embodies quality that, until now, has been unheard of in its segment. The seats with their watchstrap nappa leather upholstery are cooled, massaging and heated in the front and embossed with the DS logo on the back rest. The leather is crafted to a high degree of detail on the centre console as well as on the doors with hidden seams sewn by hand.

The steering wheel, clad in full grain leather, is hand covered too. The skill of the craftsmen is also evident on the brown ash wood trim used on the edges of the uncluttered dashboard and on the rear doors.

Post-production : Astuce Productions

DS 4 LA PREMIÈRE: incredible technology

At the cutting edge of technology, DS 4 LA PREMIÈRE features equipment that’s unique to the segment, such as DS EXTENDED HEAD-UP DISPLAY, which projects information that’s important for the driver on a 21-inch diagonal, and DS IRIS SYSTEM, a latest generation interface linked to DS SMART TOUCH gesture control.

The equipment comprises in particular DS MATRIX LED VISION matrix and directional projector headlamps, DS ACTIVE SCAN SUSPENSION controlled damping, DS DRIVE ASSIST level 2 autonomous driving with rear traffic alert and long distance Blind Spot Monitoring, 360° vision with four cameras to make manoeuvring easier and a powered tailgate with hands-free access.

Other personalisation is offered such as a sunroof, 20-inch SYDNEY alloy wheels (on E-TENSE 225 and PureTech 225 Automatic), a FOCAL Electra sound system with 14 speakers and 690 Watts and the DS NIGHT VISION system.

DS 4 LA PREMIERE is available with the E-TENSE 225 power unit (plug-in hybrid), featuring developments that have led to Formula E championship titles since 2018, or with a PureTech 180 Automatic or PureTech 225 Automatic engine (petrol).

DS 4 LA PREMIÈRE: reservations are open!

From today, French, Italian, Spanish and Belgian customers who want to be among the first to drive DS 4 can reserve DS 4 LA PREMIÈRE online: https://www.dsautomobiles.fr/modeles-ds/ds4/edition-limitee-la-premiere.html

The DS 4 range, which will be introduced over the coming weeks, will be offered from less than 30,000 euros. DS 4 LA PREMIÈRE, exclusively and lavishly equipped, is presented from 47,100 euros (France).

After making their reservation, the customer will enjoy personalised support with regular communication until delivery, either online or in the DS STORE of their choice.

This DS 4 LA PREMIÈRE Limited Edition launch model will be among the first DS 4s on the road before the end of the year.