E-type 60th Anniversary Collection…

Jaguar’s designers have created a range of exclusive gifts to mark the 60th anniversary of an automotive legend – the 1961 E-type.

The Jaguar E-type 60th Anniversary Collection includes artworks, T-shirts and scale models, all commemorating two journeys from Coventry to Switzerland for the E-type’s launch at the Geneva Motor Show. It pays tribute to the specific cars, ‘9600 HP’ and ‘77 RW’, which played pivotal roles at the world premiere in March 1961

Items in the collection were created by the Jaguar Design Studio, overseen by Jaguar Design Director Julian Thomson. A pair of artworks, titled ‘From Coventry to Geneva’ celebrates the E-type’s unforgettable public debut in fitting style. Strictly limited to 60 framed pairs, each comes with a certificate of authenticity.

The Journey to Geneva ’61 sketch artwork, depicts the story behind the reveal in pop-art style. The artwork which is limited to 600 prints is another Jaguar Design creation, which is printed on fine art paper and supplied unframed.

That pop-art style continues on a limited run graphic T-shirt. Limited to just 960 examples, it is made of soft grey cotton mix jersey marl fabric with vintage styling to reflect the E-type’s 1960s origins.

The E-type Jaguar instantly created motoring history. Never before had a car inspired such passion and delight while making the world sit up and take notice

This 60th Anniversary Collection is the perfect way to celebrate that history, with a range including some brilliant creations from the Jaguar Design team of today.



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