FORD TRANSIT TAKES THE TOP TWO SPOTS FOR TOTAL UK SALES
Ford vehicles were the UK’s 1-2-3 best sellers last month, as the biggest Transit, medium Transit Custom and Fiesta took the respective honours.
Mandy Dean, commercial vehicle director for Ford of Britain & Ireland, said: “In 2020, The Transit Custom range was just behind the Ford Fiesta as the UKs best-selling vehicle. In February 2021, Transit and Transit Custom have gone one step further with the two-tonne Transit being overall top-selling vehicle with Transit Custom second and Fiesta third.”
A total of 2,699 Transit and 1,979 Transit Custom vehicles were sold in February, while Fiesta topped passenger vehicle sales at 1,645.
Ford of Britain has been sales leader in the U.K. for passenger vehicles and commercial vehicles for 44 and 55 consecutive years respectively, with Fiesta being the country’s top-selling vehicle the 12th successive year. The U.K. is Ford’s third-largest global market and accounts for around 30 percent of total Ford vehicle sales in Europe. Ford is pursuing leadership positions across mobility and electrified vehicles, launching 16 hybrid and electric vehicles in 2020/21. Ford directly employs around 7,000 people in the U.K., with thousands more employed in its extensive dealer network.
The Ford Britain Dunton Campus in Essex is the home of its European commercial vehicle business group, the Ford of Britain national sales company, Ford’s banking arm – Ford Credit Europe – and powertrain engineering. Ford’s manufacturing operations are a UK export success story with around 85 percent of engines and all transmissions exported to more than 15 countries on six continents. The value of these exports, including machined engine components, is around £1.5 billion annually.