16th May 2022 – Isuzu UK heads into another year with Tough Mudder as Official Automotive Partner with events this year featuring the iconic Isuzu Mud Mile obstacle.
Tough Mudder is an obstacle mud run event series, which sees participants take on extreme obstacle courses that vary in length. Pitted against challenges that include varying heights, mud and water that often cannot be traversed alone, with the routes being designed to encourage teamwork.
With the core values of the Isuzu Pick-up range and Tough Mudder being focused on adventure, grit and the ability to conquer any obstacle, the synergy between the two brands couldn’t be more aligned.
Isuzu UK will be present in the Mudder Village at events throughout the year, giving participants and spectators the chance to get up close and personal with the Award-Winning Isuzu D-Max, along with the opportunity to partake in Isuzu UK’s ‘Pics Win Prizes’ competition. Entrants to the competition are in with a chance of winning an Isuzu Stormtech Matrix 3-in-1 Jacket, perfect for all outdoor pursuits. At the end of the season, a grand prize will be awarded of an Isuzu Adventure Weekend, including accommodation and the use of an Isuzu D-Max.
Donald Young, Senior Partnerships Manager at Tough Mudder commented, “Moving into another year with Isuzu UK as Automotive Partner is really exciting. Their presence and support at our events have made a noticeable difference and brought a new dynamic element to the Mudder Village.”
Isuzu UK Head of Marketing, George Wallis commented: “We’re really proud to be continuing our support of Tough Mudder again this year, with the addition of the Isuzu Mud Mile obstacle as it helps to reinforce the Award-Winning Isuzu D-Max’s position as the most tough and capable pick-up on the market. With our new ‘Pics Win Prizes’ competition, we also hope to encourage all Tough Mudder participants to share their own off-road adventure with us.”