Luxury Italian coachbuilder ARES recently opened the doors to its first German studio in Münich.
Situated at Odeonsplatz 12, the space provides customers with an immersive brand experience and unparalleled customer service, as the Italian company showcases its coachbuilding skills, artisanal craftsmanship and cutting-edge technology.
Designed by the ARES Centro Stile department, who drew their inspiration from the clean-cut lines of the modern-day art gallery, ARESMünich hosts a selection of hand-built limited-edition vehicles from the Modenese coachbuilder. Alongside which is the latest technology. Customers can see their vehicles brought to life on the car configurator’s videowall or via its VR viewer and interact with it when viewed on the touchscreen table, taking the customer journey to the next level.
The salon will play a vital role in the company’s Co-Create philosophy, where both collectors, connoisseurs, customers and designers can work together to build bespoke one-off vehicles – an offering unique to ARES.
Visitors will have a choice of exquisite finishes and colour palettes to choose from, alongside the finest leathers and carbon fibre interiors, paint finishes, trims and luxurious fabrics while enjoying a taste of Italian hospitality with fine wines and Italian coffee!
Historically, ARES has only presented its vehicles at prestigious events such as Italy’s Concorso d’Eleganza Villa d’Este, the Monaco Yacht Show, and Salon Privé in the UK. However, since the end of 2020, the company has initiated an impressive rollout of studio openings. It now has showrooms throughout Europe, the UK, Middle East and the USA.
ARES was founded six years ago and employs 172 people at its 23,000 square metre facility in Modena, Italy. The company uses a fusion of artisanal craftmanship and modern-day technology to create and hand-built bespoke one-off and limited-series vehicles for customers worldwide.
Commenting CEO and Co-Founder Dany Bahar said: “We are delighted to open this new studio. At ARES, we offer a unique opportunity for customers to build their very own vehicles to their exact specification. And these new personalisation studios will allow more customers to do exactly that, to realise their dream vehicle and be part of the creation process.”
Chairman and Co-Founder Waleed Al Ghafari commented: “The opening of the Münich studio marks a significant point in ARES’ development as we take the brand to our customers in key territories. Munich is an important location for us, and we are very proud about bringing ARES and its Made in Italy marque of hand-built vehicles to Germany and this key location. “