Jaguar is celebrating the 60th…

Jaguar is celebrating the 60th anniversary of the legendary E-type in fitting style, with the release of an exclusive watch set and a rare whisky.British watchmaker Bremont has created a chronograph and rally-timer to mark six decades of the iconic sports car. The Glenturret distillery has released an E-type whisky, specially crafted to evoke its unique spirit.

Both commemorative items are strictly limited. There are only 120 examples of the Bremont watch box set – 60 each in green and grey, one for each year of the car’s existence. The whisky is limited to 265 bottles, representing the horsepower of the launch-specification E-types, two of which completed demonstration drives in Geneva 60-years ago.

Each E-type-inspired Bremont Watch and Rally Timer Box Setincludes a bezel chronograph in green or grey, the colours of the two cars that made their way to Geneva 60 years ago, as well as Bremont’s first ever rally-timer. The combined stopwatch, tachymeter and clock can be displayed on a stand or fitted to a customer’s car.

All 120 customers will also get to drive three classic E-types on an exclusive visit to Jaguar’s Fen End facility.

The Jaguar E-type was unveiled at the Geneva Motor Show, Switzerland, in March 1961. An Opalescent Gunmetal Grey 3.8-litre Fixed-Head Coupe registered ‘9600 HP’ was one of the first two E-types unveiled to invited guests. Driving ‘flat out’ to Switzerland from Coventry the night before the launch, public relations manager Bob Berry arrived with minutes to spare.

The Glenturret E-type 60th Anniversary Single Malt Scotch Whisky is crafted at Scotland’s Oldest Working Distillery to evoke the E-type’s charisma and spirit. Each bottle bears a design from Jaguar Classic and is presented in a custom wooden box together with a bespoke book and key ring.With overwhelming demand for drives with Berry, the legendary Jaguar test and development engineer Norman Dewis then drove a British Racing Green 3.8-litre roadster registered ‘77 RW’ overnight to Geneva.

Never before the E-type had a car inspired such passion and delight while making the world sit up and take notice. These exclusive 60th anniversary commemorations are perfect accompaniments to the car that became a timeless icon.
        JOE SINCLAIR.
       JAGUAR LAND ROVER BRANDED GOODS AND LICENSING DIRECTOR