The market for electrified vehicles is growing at pace as consumers see the benefits of moving away from traditional fuels and shift to more sustainable alternatives. SEAT is meeting these changes by developing cars to fulfil the requirements of this dynamic, ever-changing market, while also maintaining the sustainability of mobility. Electric is at the core of these exciting developments.
SEAT starts its electric offensive with the introduction of the Mii electric, a vehicle that brings affordability to the latest powertrain technology, while fusing dynamism, elegant design, and new levels of connectivity to offer a vehicle that is ready to meet the challenges of the city, and the needs of a new generation of customer.
The new model is SEAT’s first all-electric production vehicle and lays the groundwork for future members to join the family. More EVs and PHEVs are due in the near future, including the all-electric SEAT el-Born, plug-in hybrid versions of the Tarraco and Leon, and high-performance plug-in hybrid versions of CUPRA Formentor and CUPRA Leon.
“Electrification is expanding at a very fast pace; worldwide the electric vehicle market grew by 75% in the first 8 months of the year, and SEAT is ready to meet this growing demand,” said Luca de Meo, President of SEAT. “The Mii electric is the start of that journey, bringing to the market an affordable electric car, and shows the importance we place on not only developing vehicles that hold the essence of the SEAT brand, but also offer an exciting future for the industry and consumers.”
The Mii electric’s introduction will not only bring affordability to a technology that has until now been more expensive than combustion engine vehicles, it will also help prepare SEAT’s expansive dealership network to meet the demands of the growing electrified market. This will in turn help smooth any challenges, making the transition for customers moving to electric vehicles effortless.
Designed for everyone
The Mii electric’s exterior differentiation is subtle, with a refreshed look that includes the introduction of electric lettering at the rear, and electric stickers on the side. The vehicle’s aesthetics are highlighted with a choice of five colours: Deep Black, Candy White, Tornado Red, Costa Blue and Tungsten Silver, and the ability to further customise the exterior look with an optional black roof and side mirrors (available on Candy White, Tornado Red, Costa Blue and Tungsten Silver vehicles).
Inside, delicate changes include a new dashboard with SEAT IML foil (in-mould labelling) and ambient lighting, that present a new look to the Mii electric interior, without overpowering occupants.