The Morgan Motor Company will relocate part of its production line away from Malvern Link, Worcestershire, for the first time in its 113-year history, to showcase its unique mix of craft and technology at London Craft Week, 10-13 May.
Running as an “open house” format, a handpicked selection of the company’s master craftspeople will relocate to Morgan Works London, the brand’s flagship central London dealership, to continue building as an extension of the production line.
Between Tuesday 10 May and Friday 13 May, visitors will be able to discover more about Morgan’s unique approach to vehicle production, as told by the individuals at the heart of it. From carpentry used in the body frames through to aluminium fabrication and leatherwork employed for the sports car’s interiors, visitors will learn about how each Morgan sports car is made.
In addition to the daily activity, on Thursday (12 May) evening one of Morgan’s Senior Designers, Thomas Brainwood, will take part in a discussion with Dave Burt, a Morgan owner and entrepreneur behind the @london Instagram channel. As well as audience participation, the two will discuss all things design, craft and bespoke, as well as topics surrounding the wider industry and the future of craft centric companies like Morgan. The evening will include a VIP reception and is open to all visitors.
A selection of unique vehicles will be displayed at Morgan Works London for the week, including the all-new Super 3 and Dave Burt’s own “Mr London” Plus Six, alongside a wealth of parts and props transported from Malvern to demonstrate all areas of the Morgan brand.
The Morgan events are free to visit for all participants, with registration and further information available at the London Craft Week website.
About Morgan Motor Company:
Morgan Motor Company is a British manufacturer of handcrafted sports cars located in Malvern Link, UK. The world-famous Morgan vehicles offer a unique blend of charisma, quality materials, craftsmanship and performance. Morgan has been handcrafting coach built traditional British sports cars that are thrilling to drive and unique within the marketplace since 1909. In March 2019, Investindustrial purchased a majority share of the company and by doing so invested in the long-term future of the Morgan Motor Company building cars in Britain. The Morgan family, along with the senior management team and the wider workforce, retain a shareholding of the company and work alongside Investindustrial. Morgan produces around 850 cars per year, of which more than 70% are exported. Its model range – comprising Super 3, Plus Four and Plus Six – is sold through 70 official dealerships in 32 countries.
About Morgan Works London:
Morgan Works London is Morgan’s flagship dealership based in Kensington SW7. Officially opened in early 2022, the dealership operates from one of the last remaining commercial mews in London, Astwood Mews. Boasting the most impressive facilities of all Morgan dealerships globally, and the only company-owned dealership outside Malvern, Morgan Works London is the perfect setting to purchase a new or preowned Morgan sports car.