Ford unveiled the new Ford Puma – an SUV-inspired compact crossover that fuses stunning exterior design, best-in-class uncompromised load space, and sophisticated mild-hybrid powertrain technology. The new Ford Puma introduces a new chapter in Ford’s design identity with charismatic styling cues including distinctive wing-top mounted headlamps and athletic, aerodynamic lines.
Compact crossover proportions deliver a raised ride-height for a confidence-enhancing driving experience, and support class-leading uncompromised luggage capacity of 456 litres. Powerful, responsive performance and optimised fuel efficiency is delivered for Puma customers using Ford’s EcoBoost Hybrid 48-volt technology.
The mild-hybrid powertrain seamlessly integrates electric torque assistance with a low-friction, three-cylinder 1.0‑litre EcoBoost petrol engine to deliver up to 155 PS. “From day one we envisioned a vehicle in this segment that was immediately recognisable – and as a result we’ve created a compact crossover unlike anything we’ve ever produced before,” said George Saridakis, director, Interior and Exterior Design, Ford of Europe. “This stunning new look represents the next chapter in Ford’s design identity, while the overarching concept of ‘sexy sanctuary’ employs ingenious and elegant engineering solutions that – in combination with the highly expressive exterior – will delight and surprise customers, fulfilling their distinct needs and desires.”
EcoBoost Hybrid technology enhances Puma’s 1.0-litre EcoBoost petrol engine with an 11.5 kW belt-driven integrated starter/generator (BISG). Replacing the standard alternator, the BISG enables recovery and storage of energy usually lost during braking and coasting to charge a 48‑volt lithium-ion air-cooled battery pack. Able to restart the engine in approximately 300 milliseconds – about the same as the blink of an eye – the BISG also enables the Puma EcoBoost Hybrid’s Auto Start-Stop technology to operate in a wider range of scenarios for even greater fuel savings, including when coasting to a stop below 15 km/h (10 mph) and even when the vehicle is in gear with the clutch pedal depressed. “Our 1.0-litre EcoBoost engine has already proven that fuel efficiency and performance can go hand-in-hand. Our EcoBoost Hybrid technology takes that to the next level,” said Roelant de Waard, vice president, Marketing, Sales & Service, Ford of Europe. “We believe customers are going to love the smooth and urgent power delivery of our EcoBoost Hybrid powertrains just as much as they’ll enjoy less-frequent trips to the fuel pumps.” Puma utilises 12 ultrasonic sensors, three radars and two cameras positioned around the car to deliver a suite of Ford Co-Pilot360 technologies that enhance protection, driving and parking, and are designed to make the driving experience more comfortable, less demanding and safer. Enabled by the seven-speed automatic gearbox, Adaptive Cruise Control with Stop & Go, Speed Sign Recognition and Lane Centring helps the vehicle maintain a comfortable driving distance from vehicles ahead. The system also helps reduce stress during long road trips by keeping the vehicle centred in its lane, and can adjust the vehicle speed to within legal limits by monitoring the roadside and overhead gantries for speed signs. This is in addition to using information from the on-board navigation system.