Personnel changes at the BMW Group
New responsibilities at BMW Welt and BMW Group Classic
Change of leadership at BMW Welt – as of 1st July 2021 Tatjana Bister (51) will take over as head of the BMW Group’s international experience and delivery centre. After five years as head of the BMW Group retail outlet in Vienna she moves to Munich and the BMW Welt, Bavaria’s most popular tourist attraction. Before joining the BMW Group in 2016, she held various international management positions.
Tatjana Bister is going to take over this function from Helmut Käs (55), who will be appointed as the new head of BMW Group Classic and BMW Museum as of 1st May 2021 – after leading the BMW Welt for almost seven years he succeeds Ulrich Knieps, who retired at the end of 2020.
Helmut Käs has been with the BMW Group since 1990. Prior to his role at the BMW Welt, he was in charge of the BMW retail outlet in Fröttmaning and previously he was the long-time head of MINI Munich.