PEUGEOT recognises top performing UK Retailers

PEUGEOT has recognised the top performing Retailers, their Sales and Aftersales Departments, and Business Centres in its annual Retailer Awards. The awards celebrate the pinnacle of achievement across the PEUGEOT UK network, awarding the top performers across the business.

Robins & Day Sale has been named Gold Lion Retailer of the Year, coming out on top of the list of 20 shortlisted Retailers that are awarded Gold Lion status for 2021. This category evaluated the performance of all 183 PEUGEOT Retailers across the UK, with the top 20 all receiving recognition before the winner was unveiled on a special PEUGEOT broadcast.

The rankings are based on scores for Retailers and team members in key areas of service and support, including customer satisfaction with new vehicle and Aftersales services, profitability, and number of units sold.

Among those receiving individual honours were Zack Lanes of Charters Aldershot, who was named PEUGEOT’s top ranking Sales Executive, while James Pilmer of Robins & Day Sheffield took home the Business Specialist of the Year award.

Robins & Day Retailers led the way in the Business Centre category, with Robins & Day Birmingham North and Robins & Day Sheffield ranking first and second, respectively.

The Retailer Group of the Year Award went to Howards, with Snows and Hawkins completing the top three. Meanwhile, Arbury Bromsgrove was judged to have the best-performing Sales Department, with Dobies also receiving an accolade for having the top Aftersales Department.

Perrys Milton Keynes claimed two wins, taking the Low Emission Vehicle Retailer of the Year and Most Improved Retailer of the Year awards.

Julie David, Managing Director, PEUGEOT, UK, said: “I’m incredibly proud of the fantastic work that has been carried out by our Retailers over the past 12 months, and it’s great to be able to recognise their success with these awards. After another challenging 12 months across the industry, our staff continue to help the brand go from strength to strength and I’d like to thank them for all their hard work. Congratulations to all the award winners for their exceptional performance over the past year.”

The other award winners were:

  • Snows Portsmouth – Sales Administration Team of the Year
  • Startin of Worcester – Used Vehicle Retailer of the Year
  • Macklin Motors Paisley – Motability Retailer of the Year
  • Keith Price – Customer Experience Retailer of the Year
  • Special Recognition Award – Lina Hendry – Arnold Clark
  • Special Recognition Award – Perrys Huddersfield

To find out more about the full PEUGEOT range, visit:

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