• Wed. Apr 28th, 2021

Automobile Magazine – UK


Sporty and Humorous: New TV Commercial for Opel Grandland X Hybrid


Sep 19, 2020
  • Key message: The Opel Grandland X is the confident and convincing choice
  • No compromises: The perfect combination of efficiency and performance
  • Real features: Lots of power, electric all-wheel drive and Plug-in Hybrid

Rüsselsheim.  The Opel Grandland X combines style, sportiness and high efficiency. As a plug-in hybrid electric vehicle (PHEV), it not only wins comparison tests against premium competitors, it also conquers the hearts of its owners. This is shown in a humorous way by Opel’s new TV commercial. With subtle irony, the new TV commercial sets the stage for the moment of challenge from other brands. However, these cannot keep up – the Opel Grandland X offers the same features and the driving experience of significantly more expensive models, making it the best possible choice.

“German technology, performance and efficiency are not the monopoly of the premium brands, it is Opel too!”, says Patrick Fourniol, Director Brand Strategy & Marketing Communications at Opel.

The Grandland X impresses with all its features. With up to 221kW (300hp) of power, electric AWD and acceleration from zero to 100 km/h in seven seconds, the Opel PHEV is the real star of the commercial (combined fuel consumption according to WLTP1: 1.4-1.3 l/100 km, 32-29 g/km CO2; according to NEDC2: 1.6-1.5 l/100 km, 36-34 g/km CO2; in each case weighted, combined; preliminary values).

Opel showcases the Grandland X Hybrid4 with intelligence, humour and visual straightforwardness in this new TV spot, part of the new campaign conceived and implemented by the Frankfurt agency “VELOCITY McCANN”.

After a joint training session on the sports field, two friends are on their way home and go to their parked cars. Still in the mood for competition, one of the friends brags what his car can do. “300 PS. From zero to a hundred in seven seconds. Plug-In Hybrid. Electric four-wheel drive power. The best or nothing, with “Vorsprung-Technik” for the Ultimate Driving Machine!” – three allusions to possible brands of his premium car.

“My Opel Grandland has all that too”, the other friend counters with a smart smile. He’s not impressed, because he drives an Opel Grandland X Hybrid4. He pulls the charging station’s plug out of his car, gets in and leaves his friend speechless. With his Opel Grandland X Hybrid4, he enjoys driving in all conditions, whether across muddy forest paths or winding roads – the Opel Grandland X always convinces across the board.

[1] Fuel consumption and CO2-emission data have been determined according to WLTP test procedure methodology (R (EC) No. 715/2007, R (EU) No. 2017/1151).

[2] Fuel consumption and CO2-emission data have been determined according to WLTP test procedure methodology, and the relevant values are translated back into NEDC to allow the comparability with other vehicles, according to regulations R (EC) No. 715/2007, R (EU) No. 2017/1153 and R (EU) No. 2017/1151.