Top Citroën retailers recognised for excellence at annual awards event

Citroën UK has recognised the success of its retailer network, and the individuals working within it, at its annual retailer awards with a black-tie ceremony held at De Vere East Midlands Conference Centre.

This year, the awards recognised the best performing retailers across various categories, as well as highlighting the top sales executives and the retailers that have most improved their performance over the past 12 months. The evening concluded with Citroën naming its ‘Retailer of the Year’ for 2021.

The Citroën UK ‘Retailer of the Year’ prize went to Sherwoods Citroën in Gateshead for the second year in a row, thanks to the retailer’s continued strong performance throughout the year.

Eurig Druce, Citroën UK’s Managing Director, said: “2021 was another challenging year for the industry, with COVID and supply constraints impacting the whole sector. Yet despite these challenges, our retail network continued to offer customers excellent service throughout and showed great resilience and determination. It is this fantastic Team Citroën spirit that we recognise with these awards. Congratulations to Sherwoods Citroën in Gateshead for another excellent year and for winning the ‘Retailer of the Year’ title once again.”

The CUBE (Citroën United By Excellence) programme was introduced in 2021. As part of CUBE, retailers are grouped into ‘Teams’ based on their size, allowing those with similar opportunities to compete against other retailers across the country. This new approach perfectly complements the ‘Team Citroën’ mantra of challenging each other to strive to be better and to move forward.

This year’s awards event recognised the best retailers across a variety of ‘Leagues’, including a New Retailer League, Small Retailer League, Medium Retailer League and Large Retailer League – with winners named across each category.

The event also recognised the best performers in Aftersales and CSI, and ‘Best Retail Sales Executive’ – with Karen Raynsford from Sherwoods Town Centre, taking the honours.

The winners across each category are listed below:
Overall Winner – Sherwoods Gateshead
New Retailer League – Robins & Day Leicester
Small Retailer League – Drivers of Prestatyn
Medium Retailer League – Sherwoods Gateshead
Large Retailer League – Sherwoods Town Centre
Best Sales CSI – Drivers of Prestatyn
Best Aftersales CSI – J&A Rigbye Chorley
Retail LEV Award – Robins & Day Redditch
Best Retail Sales Executive – Karen Raynsford, Sherwoods Town Centre
Most Improved Retailer – Pentagon Lincoln

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