US DJ/producer MK curates an inspired…

MK will release his newest track ‘Lies’ by featuring the new song across the latest F-PACE campaign, live from 29 January. The producer features in one of the films himself and has also curated an exclusive Spotify playlist inspired by the performance SUV.

MK’s appearance in the new F-PACE campaign marks the start of a new n ongoing Jaguar partnership collaboration with Sony Music UK’s 4th Floor Creative that aims to showcase emerging and established talent and the importance of creativity.

It’s been a lot of fun working with Jaguar on the Hard to Forget series. I’ve always been a car guy, and love all aspects of design – I studied Architecture before I got into music – I’m excited for everyone to see the commercial, and to hear my new song

MK
DJ, PRODUCER AND RECORD LABEL OWNER

It’s been a lot of fun working with Jaguar on the Hard to Forget series. I’ve always been a car guy, and love all aspects of design – I studied Architecture before I got into music – I’m excited for everyone to see the commercial, and to hear my new song

MK
DJ, PRODUCER AND RECORD LABEL OWNER

 

 

Launched in September 2020, the new F-PACE iluxurious, connected and efficient. It combines an assertive new exterior, beautifully crafted all-new interior, latest generation Pivi Pro infotainment and the choice of in-line four- and six-cylinder engines including an efficient Plug-in Hybrid Electric Vehicle (PHEV) capable of up to 33 miles (53km) of all-electric driving with zero tailpipe emissions.

The new F-PACE campaign features a series of artists from music and entertainment to photography and fashion showcasing the brand’s commitment to supporting the creative industries.

Detroit born Marc Kinchen, otherwise known as MK, is a multi-platinum selling record producer, DJ and AREA10 label founder. One of the most idolised figures from the world of dance music with over 30 years in the game, he is best known for the platinum-selling and ‘17’, the classic dance anthem ‘Burning’, and his legendary remixes of Storm Queen ‘Look Right Through’, and Nightcrawlers’ ‘Push The Feeling On’. Having worked with and remixed, so many forward thinking artists along the way, including Calvin Harris, Will Smith, Mark Ronson, Ed Sheeran and Armand van Helden to name a few, MK has managed what so many producers strive for a lifetime to achieve; to create a sound that is unique, yet accessible; varied yet recognisable.

 His more recent hit singles include ‘One Night’ and ‘2AM’ and are now followed up with his 2021 offering ‘Lies’, a rousing piano led melody combined with platinum-selling singer Raphaella’s seductive vocals.